Get ready for a week of pure magic! World Princess Week has arrived, and it brings a fantastic array of new products and experiences to celebrate all our favorite Disney Princesses. Whether you’ve grown up singing their iconic songs or are just starting to share these timeless tales with a new generation, now’s the perfect time to dive into new adventures, honor your cherished characters, and sprinkle a little magic into your daily life. Let’s explore all the amazing ways you can join in the fun!

New LEGO Disney Princess Special on Disney+
You can still catch the fun! Disney+ premiered LEGO Disney Princess: Magical Mayhem. This new special follows our favorite Princess characters and their sidekicks as a peaceful castle day turns into utter chaos when animals run wild. They soon discover a mischievous Villain is behind it all. With teamwork, quick thinking, and help from an unexpected friend, the Princesses must restore order and save their home!
Disney Princess Collection from Jukebox
Treat yourself to Jukebox’s fantastic new Disney Princess Collection, launched specially for World Princess Week! This limited-edition trio of natural body soaps turns your daily routine into a magical escape with enchanting scents inspired by Ariel, Jasmine, and Belle. Dive into the fresh notes of “Under the Suds,” stop to smell the roses with Belle-inspired “Be Our Bubbles,” or embrace your adventurous side with “Magic Lamp Lather.” Each soap is made with ingredients that make self-care feel fit for royalty!
Play Like a Princess with These Products
Want to relive classic stories or invent your own brand-new tales? These new toys will surely spark endless hours of play!
You can recreate iconic moments from The Little Mermaid, Sleeping Beauty, and other favorite Princess stories with enchanting new dolls from Mattel. Or use your imagination to build fairytale adventures brick by brick with Belle & the Beast’s Enchanted Castle or the new Rapunzel Castle from LEGO.

Spark Imagination with Dress-Up
The Disney Store’s latest Disney Princess dress-up collection invites fans to step right into their favorite fairy tales. You’ll find beautifully detailed costumes, sparkling accessories, and those iconic touches inspired by Cinderella, Aurora, Tiana, and more.
Janie and Jack also have an enchanting new collection for little dreamers, featuring an assortment of stunning dresses, capes, and accessories inspired by Disney Princesses.


Perfect Disney Princess Looks for Every Day
No matter your age, you have an opportunity to bring confidence, creativity, and a touch of Disney Princess magic to your own adventures.
Live in a fantasy every day with the cutest pastel cardigans and magically chic pullovers! Get ready for the Disney Princess Skinnydip collection, hitting the Disney Store online soon!


Pandora adds a touch of daily sparkle with their new Disney Princess Lab-Grown Diamond Collection. Inspired by favorites like Tiana, Jasmine, Moana, and Snow White, each beautifully crafted piece captures the spirit of these cherished characters. It’s the perfect way to celebrate your own unique style, or surprise the Disney Princess fan in your life.
A new Disney Princess launch every day of the week? What a wish come true!
The new Spirit Jersey collection, available from August 16-22, features Cinderella, Aurora, Tiana, Belle, Ariel, Jasmine, and Rapunzel. You can find them in-stores at World of Disney at Disney Springs at Walt Disney World Resort and Downtown Disney at Disneyland Resort. The Aurora-inspired jersey is a highlight, and you can still find them!

Time to get active with a smile! Crowned Athletics offers Disney Princess-inspired sets that bring strength, style, and that extra bit of magic to your workouts or daily adventures.

Get Moving with a Disney Princess-Inspired Family Fit Peloton Class
Speaking of workouts…
Disney and Peloton have teamed up for a Disney Princess-inspired Pilates class that brings the magic of Disney Princess storytelling to your mat. It uses beloved Disney songs to celebrate confidence and inner strength. Featuring instructor Aditi Shah, the class is available on the Peloton app.
Find Inspiration Between the Pages
Whether you love coloring, baking, dressing up, or simply hearing a good story, there’s a Disney Princess book for every dreamer out there.
Surprise the princess in your life with the Disney Mystery Coloring Book! Featuring Disney Princess characters like Snow White, Ariel, Mulan, Tiana, and Moana, each page hides a Princess waiting to be revealed as you begin to color.
More into baking than coloring? Disney Princess Cookie Party serves up over 50 fun recipes, from Aurora’s True Love’s Kiss cookies to Moana’s Heart of Te Fiti cookies, so bakers of all levels can join the fun!
And for those who dream of Princess gowns and playing fashion stylist, the Disney Princess Sticker Dress-up Party book makes all those wishes come true! With over 120 holographic reusable stickers, step into the role of fashion designer and mix and match accessories until each Princess in the book is beautifully styled.
However you choose to celebrate World Princess Week, these products help keep that Disney Princess magic alive. Remember to have courage, be kind, and always believe in your power to make a difference!
