Get ready to shop Disney like never before! The Disney Store app is stepping into the future with a brand-new AI Personal Shopping Assistant. Think of it as your own knowledgeable cast member, right in your pocket.

A select group of fans already have access to this pilot program, which is rolling out directly within the Disney Store iOS App. This AI assistant aims to revolutionize how you discover products, making it easier than ever to find exactly what you need, or maybe even something you didn’t know you needed!
Imagine effortlessly finding those perfect items that bring Disney magic straight to your door. This assistant promises a smoother, more intuitive shopping journey.
Hunting for the ideal gift? Planning your next Disney Parks outfit? Or just browsing for a little treat? This AI assistant helps you navigate the vast world of Disney merchandise. It’s truly a unique shopping experience, designed just for Disney fans, making the app an even more essential tool.
The Disney Store App already offers one-click shopping, handy push notifications for new arrivals and sales, plus real-time order tracking. Now, it tackles the age-old question: ‘What should I buy?’
How it Works: A Peek Behind the Curtain
Let’s be honest: with so much incredible Disney merchandise out there, finding exactly what you want can feel overwhelming. (And if you’re like me, you probably want everything!) This AI Personal Shopping Assistant tackles that challenge head-on, making your shopping experience much smoother and more enjoyable.


Once fully launched, this AI assistant will become a seamless part of the Disney Store iOS App. It combines cutting-edge technology with smart suggestions, understanding natural, conversational language. It truly feels like you’re talking to someone who knows Disney inside and out.
Rest assured, this isn’t just any AI. Disney designed it to reflect the authentic Disney brand voice, tapping into deep character knowledge and the vast Disney Store product catalog. Every conversation you have will be relevant, helpful, and unmistakably Disney.


The AI assistant will give you personalized recommendations and tell you what’s in stock. And don’t worry, if you ever need a human touch, Disney’s customer service team is always just a phone call away.

Currently, a limited number of guests are testing out the AI Personal Shopping Assistant. But good news: it’s coming soon to all Disney Store iOS App users who have a Disney Store account.
What if you’re an Android user or prefer to shop via a web browser? Don’t fret! Disney promises more exciting news for you in the coming months. Stay tuned!
